What is digital marketing and how does it work?
Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
Why invest in digital marketing?
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you must meet them where they spend their time—online.
SEO.
SEM.
KPI
Content marketing.
Social media marketing.
Social media advertising.
Email marketing.
Web design and web development.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and to drive profitable customer action.
What is social media marketing and how does it work?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals.
What is email marketing and its benefits?
Advantages and disadvantages of email marketing. Marketing your products or services by email can be a fast, flexible, and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalized messages.
What is web page design and development?
Web design is the process of creating websites which is front end design. It encompasses several different aspects, including webpage layout, content production, and graphic design using the different technology and CMS. Web designers build webpages using HTML tags that define the content and metadata of each page.
NOTE: If your marketing budget allows, SEO is an investment that should start sooner than later. To answer the question, yes, SEO is valuable and is worth the investment. You are building an asset for your company by investing in SEO.
